Growl Talk
3 1/2 Ways to Help Protect Your Mental Health at Work
In the always-on world of marketing, protecting your mental health at work poses some difficulties. Between client meetings, internal deadlines, and 24-hour notifications, we’ve all got a lot on our...
Redefine Your Customer Experience Strategy in Six Steps
Customer experience, known as CX, is critical for businesses. CX is your customers' holistic perception of the experience with your business or brand. Customer experience is an accumulation of every...
Emerging Ad Channels – and How to Use Them
Consumer behavior is changing, and new ad channels are emerging, making this the perfect time to observe your audience and make the necessary adjustments to meet them where they are. Many...
How to Unplug When Digital Marketing is Your Job
When marketing, primarily digital marketing, is your job, it can be hard to unplug. As an always-on industry, digital marketers must stay on top of trends, hashtags, viral content, customer service...
5 Ways to Adapt in a Changing Economy
Through innovation, crisis, and any type of change, businesses must adapt. In most cases, macro-crises don't just disrupt a single industry; they institute a new normal and a changing economy. With...
Consumer Behavior after COVID-19
With any major event, comes changes in consumer behavior, perceptions, and psychology. Following 2020's COVID-19 pandemic, much market research has discovered how consumer behavior will react....
Leveraging Digital Connections in the New Normal
Digital connections have displaced physical ones as the dominant form of interaction, and brands must adapt enter a new normal. By launching new services, social media platforms and virtual...
Adapting Digital Marketing Strategy in 2020
During uncertainty or downturns like recession, brands often take drastic measures rather than pivoting strategy. From cutting costs everywhere possible to reducing marketing and advertising...
Lead Generation During Uncertainty
Uncertainty, downturn, and crisis all bring change to businesses. However, adapting, innovating, and igniting a scrappy work ethic can help companies generate new leads and succeed during downturn....