As we say goodbye to HubSpot's CMS Hub, we welcome a beast of a content marketing platform with HubSpot's Content Hub. Stocked with powerful, generative AI tools, Content Hub will be a premier marketing content platform for any organization that wants to generate more inbound leads with personalized content experiences throughout the customer journey. Let's explore why Content Hub is so important, its features, and how it differs from HubSpot's existing CMS.
THE IMPORTANCE OF HUBSPOT'S CONTENT HUB
Creating quality marketing content for multiple channels has never been more important, and with Content Hub, processes around creating content have never been more streamlined. By tailoring your content to speak directly to your ideal customers’ specific pain points, interests, and needs, you increase the likelihood of capturing their attention and engaging them with your brand. It also helps build trust and credibility, as prospects feel that you genuinely care about their specific circumstances. A recent study by HubSpot shows that 94% of marketers say that content personalization has helped their organization boost sales. When prospects feel understood and valued, they are more likely to view your business as a trusted resource, increasing the chances of converting them into qualified leads and, eventually, loyal customers. In today's crowded digital landscape, personalized content sets you apart and makes your brand more memorable, driving inbound lead-generation efforts. Content Hub has all the tools to create personalized content more efficiently and, most importantly, more effectively.
FEATURES INCLUDED WITH CONTENT HUB
Content Hub provides "solutions to your top content marketing challenges." Whether you're having trouble creating content or managing content, Content Hub provides features to make marketer's lives a whole lot easier. Let's look at the new tools, and some of GROWL’s favorites:
CONTENT CREATION TOOLS:
- Content Remix: This tool helps repurpose one piece of content across multiple channels. Have a landing page that you'd like to promote on social? Content Remix will use AI to almost repurpose your landing page instantly into a social post. - ONE THAT GROWL IS EXCITED FOR
- Brand Voice: This tool helps keep content consistent by writing copy with your brand's tone of voice in mind. No more robotic-sounding pieces of content, yay!
- Scalable CMS: This is the same HubSpot CMS software we've all come to love. Build a scalable website tailored to your company's wants and needs to generate leads and grow revenue. - ONE OF GROWL’S MOST USED
- AI Blog Writer: Generate high-quality blogs in no time.
- Lead Capture Software: Integrated with HubSpot's CRM, the lead capture software helps create forms to capture leads and then automatically syncs the data.
CONTENT MANAGEMENT TOOLS:
- SEO Recommendations: This tool lets you quickly build search engine authority by optimizing content based on HubSpot's recommendations.
- Dashboard & Reporting Software: Create powerful reports and dashboards with all the data from your marketing content. - ONE OF GROWL’S FAVORITES
- Memberships: Craft personalized, membership-based content designed for your most engaged audiences.
- Video and Podcast Hosting: Record videos that can be embedded anywhere on your website and host your podcasts across multiple content channels.
- A/B Testing: Test two versions of the same page to compare performances and find your winner!
HubSpot's Content Hub seamlessly combines advanced features, empowering you to captivate qualified visitors, nurture them into leads, and ultimately convert them into loyal customers.
THE FUTURE OF HUBSPOT'S CMS
With this rollout, HubSpot's CMS will be transitioning to Content Hub. What does this mean moving forward?
CONTENT HUB WILL CONSIST OF
- All the CMS features from the existing CMS Hub—the same capabilities and tools you're familiar with—have been transitioned to Content Hub.
- All the new features and tools we've discussed depend on your Content Hub plan.
- All content features previously in Marketing Hub will be included with Content Hub.
Any HubSpot accounts that used CMS Hub before the release of Content Hub will be able to keep their existing plans. However, all of the new tools will be exclusive to Content Hub, so making the switch is definitely worth it.
CONTENT HUB PRICING
FREE EDITION
Price: $0
Popular features included:
- Landing pages
- Website builder
- AI blog
- Basic SEO recommendations
- Managed cloud hosting
- Connect a custom domain
STARTER EDITION
Price: $20/month per seat
Popular features included:
- Everything in Free
- No HubSpot branding
- Additional website pages & blog posts
- Personalized tokens
- Live chat & email support
PROFESSIONAL EDITION
Price: $500/month (3 seats included)
Popular features included:
- Everything in Starter
- Content remix
- Brand voice
- Podcasting
- Dynamic personalization
- Content management
- Memberships and gated content
- Content optimization and reporting
The great thing about Content Hub is that there's a plan for everyone. Whether you are a freelancer, own a small business, or run a large organization, HubSpot makes it easy to pay as you grow.
HUBSPOT'S NEW DYNAMIC DUO
HubSpot's Content Hub and CRM become a lead generation powerhouse when used in tandem. The Hub helps you attract visitors with high-quality, SEO-optimized content, while the CRM captures their information through conversion tools. This visitor data is then automatically fed into the CRM, allowing you to personalize lead nurturing efforts and track their journey through the sales funnel. Imagine creating targeted email campaigns based on a website visitor's downloaded content – that's the kind of powerful alignment the Hub and CRM bring to your lead generation strategy. With proper implementation and adoption, the CRM captures their information through conversion tools. This visitor data is then automatically fed into the CRM, allowing you to personalize lead nurturing efforts and track their journey through the sales funnel. Imagine creating targeted email campaigns based on a website visitor's downloaded content – that's the kind of powerful alignment the Hub and CRM bring to your lead generation strategy. With proper implementation and adoption, HubSpot's new Content Hub is poised to revolutionize how businesses approach content marketing. With its cutting-edge generative AI tools and robust features, Content Hub empowers organizations to create highly personalized and engaging content experiences that resonate with their target audience throughout the entire customer journey. HubSpot's new Content Hub is poised to revolutionize how businesses approach content marketing. With its cutting-edge generative AI tools and robust features, Content Hub empowers organizations to create highly personalized and engaging content experiences that resonate with their target audience throughout the entire customer journey.
From ideation to creation, optimization to analysis, Content Hub streamlines the content marketing process, enabling teams to work more efficiently and effectively. Its advanced capabilities give marketers an edge in a crowded digital landscape.
As organizations strive to attract and nurture inbound leads, Content Hub is a powerful tool, offering a comprehensive suite of solutions tailored to meet your marketing strategies. With Content Hub, organizations can unlock new creativity, engagement, and growth levels.
Whether you're a startup or an established enterprise, investing in HubSpot's Content Hub is a strategic move that positions your organization for success in the ever-changing content marketing realm. Embrace the future of content creation and optimize your inbound marketing efforts with this game-changing platform. Whether you're a startup or an established enterprise, investing in HubSpot's Content Hub is a strategic move that positions your organization for success in the ever-changing content marketing realm. Embrace the future of content creation and optimize your inbound marketing efforts with this game-changing platform.
Looking to get started with Content Hub? Schedule a consultation with the GROWL team today!