Inbound marketing, coined by our friends at HubSpot, is a business methodology that attracts customers through creating valuable content and experiences tailored to them. Inbound marketing works to form connections and help solve your customer’s problems.
You have probably heard the saying, “what is good for the customer is good for business,” this speaks to the idea of inbound marketing methodology. Inbound marketing aims to grow business by offering customers solutions and opportunities that, as a result, positively affect business. It’s about building connections with customers and ensuring their long-term satisfaction.
Use GROWL’s guide to enhance your inbound marketing strategy.
Inbound Marketing 101
Attract, Engage, Delight – the Basics
GROWL’s top 5 Ways to Enhance your Inbound Strategy
SEO & Content Marketing
Social media can be an excellent place for lead generation when used strategically. Incorporate social media in your lead generation strategy by promoting value-added resources, such as eBooks, checklists, and white papers, to drive followers back to your website. By using social media to build relationships with your audience, your brand can continue attracting, engaging, and delighting followers.
When determining topics for your blog, consider what type of content your target audience may be searching for. Conduct keyword research to get a pulse on which phrases and long-tail keywords your audience is searching for, then leverage this insight to create content that engages them. Always provide content that will be valuable and speaks directly to your audience.
Functionality and visual features go a long way when it comes to boosting the credibility of your website. The landing page should have a natural flow so the viewer can easily find information and navigate the site to meet their needs. Review your website pages from your audience's perspective to determine if your navigation flow and key landing pages are easy to access.
Additionally, consider leveraging pop-ups and creating designated landing pages with contact forms to capture emails for future campaigns. When using these features, ensure they are not disruptive to the user’s overall experience.
Remember, inbound marketing is about building trust through brand loyalty rather than hard sales. To effectively implement your inbound marketing strategy, your business will need to stay persistent and consistently deliver value to your prospects and customers.
Need help creating a winning inbound strategy? Contact the GROWL team today.