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EMPOWER YOUR SALES TEAM TO CLOSE DEALS, FASTER

Equip your sales team with innovative tools that align marketing and sales, freeing them to focus on closing deals instead of administrative tasks  

 
 
 
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INCREASE WIN RATES WITH THE MODERN BUYER 

In an age of access – where any information is just a tap or AI chat away, consumers demand more from sales teams. From educating buyers to building lasting relationships, an effective sales enablement strategy doesn’t just drive leads down a funnel – it fuels your flywheel. 

Empower your sales team to spend more time closing deals and less time on admin tasks by working with a partner that combines modern technology, proven practice, and data-driven solutions. 

Increase your close rate

CUSTOM SALES ENABLEMENT STRATEGIES FOR REAL ROI

GROWL’s sales enablement services equip your team with the advanced resources and strategies needed to sell with confidence. By integrating inbound lead generation strategies with robust CRM optimization, we make it easier for your sales and marketing teams to collaborate, creating a consistent, high-touch customer experience. 

What You Can Expect:

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Elevated Lead Scoring & Hand-Offs

Pass high-intent leads to sales at the perfect moment

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Optimized Customer Journey

Provide targeted content at every stage, from awareness to decision

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Improved Customer Satisfaction

Offer tailored solutions that address real pain points

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Stronger Inbound Marketing

Amplify your brand with content that resonates and guides prospects toward a sale

OUR 5-STEP SALES ENABLEMENT PROCESS

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Step 1: 

Interviews & Assessment 

Whether you’re looking to shorten your sales cycle, increase deal size, improve cross-selling, or streamline onboarding for new reps, it’s critical to understand your goals and challenges. We assess your current sales process through in-depth interviews with your sales teams, marketing leaders, and executives. We also evaluate your software ecosystem to identify what’s working and pinpoint redundancies or gaps to address. This ensures we build a strategy tailored to your team’s needs. 

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Step 2: 

Process Design & Implementation

With your goals and current barriers in mind, we design an agile implementation plan that gives your team faster time to value. Typically, we start by cleaning your CRM—removing duplicates, standardizing fields, and defining a clear taxonomy—so your team benefits from a single source of truth. Depending on your team’s needs and tech stack, we’ll recommend (and configure) key integrations to provide unified data visibility. Next, we map out your sales stages, automate routine workflows and sequences, and route leads to the right reps based on your business model. 

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Step 3: 

Reporting & Resources

Sales enablement is only as strong as the data you capture. With a full-picture understanding of your customer data and CRM structure, we design KPI dashboards to match your goals. Whether your team requires reporting by region or a C-Suite snapshot, we’ll provide the resources that truly visualize your data. In tandem, we craft tailored resources, including relevant sales sheets, targeted training modules, and sales playbooks that directly address your team’s needs.  

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Step 4: 

Training & Adoption

An optimized CRM and curated playbooks are just the beginning. GROWL understands that your tools and processes depend on smooth change management. These resources are rolled out through structured workshops, aligning marketing, sales, product, and customer success teams under one cohesive plan. The immediate impact? Increased deal velocity, higher win rates, and greater overall efficiency. 

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Step 5: 

Analytics & Continuous Improvement

Your sales enablement process should evolve alongside your organization. Once your team is fully engaged, we focus on measuring performance and refining your process for ongoing success through regular check-ins. We track key metrics like pipeline health, opportunity conversion rates, average sales cycle length, and forecast accuracy to spot trends and identify bottlenecks. When deeper insights are needed, we integrate with BI tools to highlight lost deal patterns and upsell opportunities. Through our regular check-ins, we gather feedback, address challenges, and drive incremental improvements, ensuring every rep feels empowered and productive.  

FREQUENTLY ASKED QUESTIONS

How do I get my sales team to adopt new technology and processes if they’re comfortable with the old way?

Start by showing your team how these new tools save time, reduce busy work, and help them close more deals—resulting in bigger wins for everyone. We also recommend gradual rollouts paired with training sessions that let reps experience value firsthand. Adoption naturally follows once they see how streamlined and profitable their workflows can become.

Is all the content and training truly tailored to my team’s needs?

Absolutely. We collaborate closely with your sales reps and marketing team to understand real-world challenges and questions. This feedback shapes the inbound marketing content, CRM configuration, and automation workflows, making everything highly relevant and easy to use.

Do you only work with HubSpot, or can you optimize other CRMs?

We specialize in HubSpot because of its robust ecosystem and proven ROI. However, our expertise in CRM optimization isn’t limited to just one platform. Whether you’re migrating to HubSpot, refining your current setup, or need a custom integration, we can help you get the most out of your CRM of choice.

What is the difference between HubSpot and Salesforce?

We understand that deciding between HubSpot and Salesforce can be daunting. When evaluation the two platforms, there are a few key elements to keep in mind: 

  • User experience: simplicity vs. complexity  
  • Inbound marketing vs, enterprise solutions  
  • Cost considerations: investment vs. return  
  • Support and training  
  • Data and insights 

Can’t decide? A HubSpot and Salesforce integration gives you the best of both worlds.  

How do I measure the success of a sales enablement strategy?

We track metrics like lead-to-opportunity conversion rates, average deal size, and sales cycle length. We also leverage HubSpot’s reporting features—think dashboards, forecasting, and behavioral events—to provide ongoing insights. By reviewing these KPIs regularly, we can fine-tune tactics and continuously improve your program’s ROI.

Do we get ongoing support after implementation?

Yes. Sales enablement isn’t a one-time fix; it’s an evolution. After the initial launch, we offer continuous training, troubleshooting, and optimization to ensure your sales team keeps reaping the benefits and stays ahead of market changes.

What if my marketing and sales teams aren’t aligned right now?

Our process starts with discovery, where we identify gaps and propose strategies to unify your teams. By improving communication, setting common goals, and implementing a data-driven CRM, you’ll see a tighter, more effective alignment between marketing and sales—one that directly fuels revenue growth.

How can a well-optimized CRM really boost revenue?

A properly configured CRM gives your team a single source of truth for leads, customer data, and sales interactions. It automates repetitive tasks, surfaces real-time insights, and aligns marketing and sales efforts. As a result, your reps can spend more time closing deals and less time hunting for information or juggling spreadsheets—leading to more consistent, sustainable growth.

ACCELERATE YOUR SUCCESS WITH A HUBSPOT PLATINUM SOLUTIONS PARTNER

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READY TO SUPERCHARGE YOUR SALES?

Empower your sales team with modern, data-driven tools that align marketing and sales—so your reps can focus on building relationships, not paperwork.

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