Everyone’s heard digital marketing is new and upcoming, but how do you implement it for your company so you’re the one being heard?
Inbound marketing is transforming the digital marketing world by targeting consumers through a process of analysis and creating content-focused approaches. Instead of traditional marketing that seeks out consumers with things such as TV Ads, billboards, and telemarketing, inbound marketing draws in consumers by using relevant and helpful content such as blogs, landing pages, and social media. This help set a foundation of interest, trust, and satisfaction.
With this 4-step methodology, anyone can start to learn and apply inbound marketing skills.
Attracting consumers to your business is the first step in the inbound marketing process. It is important to appear appealing, interesting, or relevant to your target consumers. The process ends there if you aren’t producing and exhibiting content with context. Blogs, social media, keywords, and web page optimization are important for drawing in consumers.
Once you have gained interest from your target audience, converting those buyer personas to marketing-qualified leads (MQLs) is important. Often the most challenging stage must be executed conveniently for the consumer. Obtaining contact information from your prospects with landing pages, forms, and call-to-actions is effective, but not without a price. Enticing your prospects with something they can benefit from, such as e-books, white papers, or webinars, proves to help convert them into leads.
After all your hard work, the ultimate goal is the closing stage. You’ve attracted and converted your leads. Now, your consumers need to feel sales-qualified and purchase your product. This can be a tricky stage and can take multiple “touches” before you may close on a lead. Email marketing, lead scoring, marketing automation, and closed-loop reporting are effective touch points and can help the closing process.
Congratulations, they have now bought your product. However, it doesn’t end there. You must continue to solve their problems, keep engaging with relevant content through social media and blogs and turn them into promoters of your business. Establishing brand loyalty is important, and consumers can’t be forgotten because they’ve already bought a product.
Inbound marketing is about being a part of a buyer’s journey every step of the way. Need help transforming your business by utilizing this 4-step process? Contact the GROWL team today.