Apple always has something new in store for its annual Worldwide Developers Conference (WWDC), and this year is no different. With the release of iOS 16, there are plenty of new features and functionality that will be of interest to email marketers. Take a look at some of the most notable changes they're implementing and their implications for your email marketing strategy.
iOS 16 gave email marketers a wealth of new features to engage with their audience and deliver more personalized content. So, what does iOS 16 have in store for email marketers? Here's the rundown of some of the most significant changes.
1 The ability to schedule emails: One of the most anticipated features of iOS 16 is email scheduling from the Apple mail app. This means you can compose an email and schedule it to send later. Scheduling emails is a great way to ensure that your messages are always timely and relevant.
2 Better integrations with third-party apps: Another big change in iOS 16 is how it handles third-party app integrations. In the past, these integrations could be quite clunky and difficult to use. With iOS 16, however, these integrations will be much smoother and more user-friendly. For example, follow‑up surfaces sent emails that have not been replied to, to the top of your inbox so you can quickly follow up. This is great news for email marketers who use third-party apps to track their results or send out mass emails. This is great news for email marketers who use third-party apps to track their results or send out mass emails.
3 Improved deliverability: One of the big challenges with email marketing is deliverability—the percentage of emails that actually make it into recipients. With iOS 16, Apple is making some changes to how emails are delivered that should improve deliverability rates by using state-of-the-art techniques to deliver more relevant, accurate, and complete results. This can have a positive advantage for marketers who have been struggling to get their messages seen by their audience. to deliver more relevant, accurate, and complete results.
WHAT DOES THIS MEAN FOR MARKETERS
The implications of this change are far-reaching, but for marketers, there are two key takeaways:
- Email marketing campaigns will need to be designed with the mobile view in mind, as 46% of email opens now occur on mobile devices. Rather than using large images and long blocks of text in your emails, leverage short, punchy headlines and easily digestible content that can be quickly consumed on a small screen.
- Since recipients will now be able to see a preview of your email before they even open it, it's more important than ever to ensure that your subject lines are clear and concise. After all, if your subject line doesn't immediately grab the reader's attention, they're likely to move on without ever giving your message a chance.
The future of email marketing is mobile, and with iOS 16, Apple is paving the way for a new era of communication. For marketers, it's time to start thinking about how to adapt our campaigns to take advantage of rich links and mobile view. By doing so, we can ensure that our message is seen by more people and that our campaigns are more successful than ever before.
Want to learn more about leveraging iOS 16 with your email strategy? Contact the GROWL team today.