If your brand isn’t leveraging video marketing yet, now is the time to launch a YouTube for your business. With around 2 billion subscribers worldwide, YouTube (and video marketing in general) allows flexibility and limitless opportunities. With a little time and creativity, use GROWL’s guide to create a YouTube business account for your brand.

Create your Business YouTube in 3 steps

1 First Things First, You Need a Google Account

If your brand doesn’t already have a Gmail, create one dedicated specifically for YouTube. (Bonus: Having a Gmail helps you further connect with customers, especially if they use G Suite.)

2 Find “My Channel” and Enter Your Business Name

With your Google account, head over to YouTube’s homepage. Click the avatar icon in the top right corner and select “My Channel” from the drop-down. Then, rather than entering your first and last name, choose the option for “Use a Business or Other Name.” This will take you to a screen where you can enter your business name.

3 Create and Activate Your Business’s YouTube

After selecting “Create,” you’ll activate your new channel. From here, you’re ready to optimize.

Add the Details

Update profile graphics

When planning out your profile graphics, make sure to utilize strong imagery that fits your brand. Your profile picture is how YouTube users will see you when they search for your brand or when you comment on their videos, and you want to stand out in their minds. To make a strong impression make sure you are creating your channel art with the recommended sizing in mind:

  • Profile Icon: 800 x 800 pixels is recommended so that it shows up with high quality at 98 x 98 pixels.
  • Profile Banner: 2,560 x 1,440 pixels is recommended as it will show at 1546 x 423 pixels.

Add a profile description

The profile description is another place where you have a chance to make an impression on your followers. Here, the goal is to drive your viewers to your other social profiles, as well as your website. You can keep it simple and offer a welcome alongside your company’s mission statement, including a solid CTA. Be sure to include your business email, website link, and social media links to encourage building long-term relationships with the viewers.

Feature & like

Leverage YouTube’s options to feature a channel and “like” videos to strategize partnerships. Consider highlighting industry leaders and your current partners, never competitors. As a social platform, “liking” helps spark connection and community, so leave a like on aspirational content or pieces that are relevant to your industry.

Fully Optimize

While maintaining a YouTube is an ongoing task, consider these final tips to help enhance the user experience, encourage engagement, and increase traffic – even for your first upload.

Create a Trailer

A channel trailer introduces viewers to your channel, giving them an idea of what to expect. This should be short and simple (about 60 seconds).

SEO Matters on YouTube, too

When promoting your business, always consider lead generation and inbound marketing. Remember these top tips for optimizing your business YouTube for SEO:

  • Use relevant keywords and phrases in titles and descriptions
  • Create custom captions and transcripts
  • Upload unique thumbnail images
  • Tag videos for search queries


Using this guide, your brand can successfully launch a YouTube channel. Need a hand getting your strategy to lift-off? Contact GROWL today.


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