Willing to give Pinterest for your business a try? Use GROWL’s top tips to launch a successful Pinterest strategy.
Curate Pinterest content
Pinterest centers around visual search. In fact, research found that 85% of users shopping for clothing or furniture online placed more importance on visuals than text information. Pinterest is beneficial because users can link visual content directly to another website, so you can showcase collections of products and branded images, then direct interested customers to your website. If your business model is not naturally visual, Pinterest can still provide advantages with live click-through links. If you post blogs or written resources for your customers, consider using or creating fun, branded blog covers as posts and links to your website or blog. Remember, on Pinterest, visual appeal is the key to engagement.
Use keywords and categories
Equipment must be within the budget if your brand plans to leverage YouTube. While many phones provide incredible recording capabilities, you will still need light fixtures and microphones to look and sound professional. Remember, while you don’t need to purchase the most expensive equipment, you need to know how to use it.
You can increase engagement and create a following on Pinterest through promotion on your current social media. You will also be able to cross-promote your pins and boards across social media platforms to increase views. As a Pinterest account, you can follow and interact with related accounts. This engagement is an excellent way to collaborate and align your brand with others. If your followers share content about your brand, feel free to like and comment on it, letting them know they are appreciated.
Refine content with a Pinterest business account
Creating a Pinterest business account is free and provides access to both marketing features and analytics. Redefining your account is also essential if you want to run paid ads on Pinterest. The business account clearly states that your account is on behalf of a business and can give you data about your pin stats, access to the analytics suite, and audience insight. The business account is full of marketing insight and will help guide you to maximum Pinterest potential.
Ready to create your Pinterest marketing strategy, contact GROWL today!