Facebook is an essential channel for businesses of every size when set-up for success. By optimizing your Facebook Business Manager, your brand can successfully manage your business and execute ad campaigns. Business Manager may seem daunting, so follow GROWL’s guide to Facebook ads to get started.

Get started with Facebook Business Manager

First things first, as a business, you need a Business Manager account. So what exactly is it, and how can it help your business? Facebook Business Manager is a tool that allows marketing agencies and small business owners alike to streamline marketing efforts all in one place and have more control over who has shared access to your assets. This tool is a must for agencies managing multiple pages with employees who will have various access levels for different employees.

With so many options and capabilities, Facebook Business Manager allows you to access all the critical tools you need in one place. Here are just a few:

  • Asset management – everything from product catalog listing to managing multiple Facebook and Instagram logins are stored here.
  • Control user access and permissions – when you have numerous employees working on business marketing projects, you must ensure you can control levels of access to business assets as needed. Permissions/roles can range from editor to analyst.
  • In-depth tracking and data – Facebook offers a detailed view of your ad spending and relevant metrics.

The most significant advantage of utilizing Facebook Business Manager is assigning specific permissions to your team members. When you have multiple people acting on behalf of your business, you want to be sure they have the appropriate permission settings and can access what they need. Also, you want to protect your account. To keep things simple, Business Manager has two layers of permission.

Layer 1 is specific to Business Manager, including business admins and business employees. Admins can control all aspects of the profile, including deleting the business. Employees can see the business page settings and can be assigned roles by admins but do not have permission to make any changes.

Layer 2 essentially includes all of Facebook’s other pages and assets such as ad accounts, apps, pixels, and audiences. All of these features allow you to manage the nuances of whom you give access.

Facebook Ads Manager, or the Ad Center, can be utilized within Facebook Business Manager and is a critical tool for marketers everywhere.

Facebook Ad Center 101

Ads Manager allows you to create, edit, and view results for the ads you have created on Facebook. To utilize Ads Manager, you must have a payment on file to begin your campaign – which, of course, can be managed in Business Manager. Facebook offers guides to help you create a compelling and successful campaign.

When creating an ad campaign on Facebook, there are several different filters and specific details you can select to help you reach your target audience. The way to get the most out of your Facebook ads is by planning and carefully crafting your campaign. Also, utilizing data tracking to see how the campaign performed and how to improve your next campaign is essential. This is done using Facebook Pixels (again, can be managed through Facebook Business Manager) to get detailed reports that break down your ad campaign’s performance.

Facebook Business Manager is extremely powerful but can be pretty daunting.

You might not be using ALL of these aspects of Facebook Business Manager, and that is ok! It’s not necessary to be a pro in every aspect of the platform. The best way to get the most out of these tools (running paid ads, etc.) is to hire a professional to work with your business and create successful campaigns.

Need help sorting through it all and getting your business on top? Contact the GROWL Team today!

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