If your brand isn’t leveraging video marketing yet, now is the time to launch a YouTube for your business. With around 2 billion subscribers worldwide, YouTube (and video marketing in general) allows flexibility and limitless opportunities. With a little time and creativity, use GROWL’s guide to create a YouTube business account for your brand.
If your brand doesn’t already have a Gmail, create one dedicated specifically for YouTube. (Bonus: Having a Gmail helps you further connect with customers, especially if they use G Suite.)
With your Google account, head over to YouTube’s homepage. Click the avatar icon in the top right corner and select “My Channel” from the drop-down. Then, rather than entering your first and last name, choose the option for “Use a Business or Other Name.” This will take you to a screen where you can enter your business name.
After selecting “Create,” you’ll activate your new channel. From here, you’re ready to optimize.
When planning out your profile graphics, make sure to utilize strong imagery that fits your brand. Your profile picture is how YouTube users will see you when they search for your brand or when you comment on their videos, and you want to stand out in their minds. To make a strong impression make sure you are creating your channel art with the recommended sizing in mind:
The profile description is another place where you have a chance to make an impression on your followers. Here, the goal is to drive your viewers to your other social profiles, as well as your website. You can keep it simple and offer a welcome alongside your company’s mission statement, including a solid CTA. Be sure to include your business email, website link, and social media links to encourage building long-term relationships with the viewers.
Leverage YouTube’s options to feature a channel and “like” videos to strategize partnerships. Consider highlighting industry leaders and your current partners, never competitors. As a social platform, “liking” helps spark connection and community, so leave a like on aspirational content or pieces that are relevant to your industry.
While maintaining a YouTube is an ongoing task, consider these final tips to help enhance the user experience, encourage engagement, and increase traffic – even for your first upload.
A channel trailer introduces viewers to your channel, giving them an idea of what to expect. This should be short and simple (about 60 seconds).
When promoting your business, always consider lead generation and inbound marketing. Remember these top tips for optimizing your business YouTube for SEO:
Using this guide, your brand can successfully launch a YouTube channel. Need a hand getting your strategy to lift-off? Contact GROWL today.