At GROWL, we know that data-driven strategy and exceptional design bring our clients to a unique, competitive position in their respective industries. An effective and creative design style creates a positive first impression for customers and helps them connect with the brand on a deeper level.
Here’s why your company needs to invest in brand design.
Since we don’t want to leave you hanging for too long without this answer, let’s make it clear that strategic design increases your company’s profits. Multiple studies show that design increases your net operating profit and net turnover. Across all channels, strategic design creates functionality and leads to sales. Customers’ first impression is crucial, and a beautiful design throughout other collaterals allows people to have a positive user experience.
Most of the time, the logo is the first contact a customer will have with your brand. It should align with your brand values, personality, and purpose. Thus, your logo, along with other marketing pieces, will naturally attract customers that share similar sets of interests and identify with your brand.
With so many competitors and strong customer judgment, your brand needs a good design to stand out among the competitors. Studies show that a good logo is 13% more likely to get customers’ attention and 71.6% more likely to respond positively. It takes a customer 10 seconds to determine their first impression but 5-7 seconds to recognize a brand’s logo, making it even more crucial to create a memorable design and embrace the current marketing trends.
Good design not only provides a strong branded look but also makes the workflow easier. In a website, a clean and cohesive design increases its functionality and sparks customer interest to navigate, learn more, and ultimately buy your product or service. Here, strategic design is the vessel of hierarchy, guiding traffic to take a specific action.
Studies have shown that strategic design increases customers’ engagement on social media. Across all platforms, posts with visual assets see higher engagement than those without. Nearly 70% of all social media users want to engage with posts that have images, while only 30% desire text-only posts. Remember that strategic design should add context and value to the overall concept.
Ready to leverage creativity to advance your strategy? Contact GROWL today!