How to Use LinkedIn to Elevate Your Business

Written by GROWL Agency | Jul 13, 2021 11:32:31 PM

When building your social media marketing strategy, there are a lot of players in the game. From photo-focused platforms like Pinterest and Instagram to conversation-driven channels like Facebook and X (formerly Twitter), you may think you’ve got all your bases covered. But if you’re not leveraging LinkedIn, you’re leaving opportunities on the table.

Once thought of as just a hiring platform, LinkedIn has evolved into a powerhouse for B2B growth, lead generation, and brand authority. With over 1 billion members and more than 67 million registered companies, LinkedIn is now the go-to platform for professionals—and your business needs to be in the conversation.

HOW DO I Optimize MY Business Page?

First things first—optimize your company’s LinkedIn Page. It’s the digital front door for potential clients, partners, and talent. A well-built page builds trust and makes it easy for people to engage.

Make sure your page includes:

A clear, value-driven "About" section that speaks directly to your audience using keywords from your industry
Up-to-date contact info and website links
Product or service descriptions
Branded visuals, including the banner and logo
Customer CTA buttons that align with your goals
Optimized Commitments section to highlight your company values

Create a LinkedIn Content Strategy

Your content shouldn’t just be a copy-paste from Instagram or Facebook. LinkedIn users come here to learn, connect, and grow.

Here’s how to stand out:

Share thought leadership content such as industry insights, founder POVs, and expert takes
Promote your blog posts, case studies, whitepapers, and webinars
Post behind-the-scenes peeks or team milestones to humanize your brand
Spark conversation with polls and timely questions on trending topics in your industry

Pro Tip: LinkedIn posts with images get 2x higher engagement, and video content is 5x more likely to spark a conversation.

Run Targeted Ads

Organic reach is great, but LinkedIn’s ad platform unlocks a new level of precision. With LinkedIn Campaign Manager, you can reach decision-makers by job title, company size, industry, seniority level, and more.

Whether you're launching a new product or driving webinar sign-ups, use ads to:

Build brand awareness with sponsored content
Capture leads through native lead gen forms
Retarget past website visitors or email lists

Ready to grow? LinkedIn is more than a hiring tool—it’s a growth engine. With the right strategy, your company can attract high-value leads, hire top-tier talent, and build lasting brand trust. Need help building your content strategy? Contact GROWL today!

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