This year, GROWL joined the 2020 Western Slope Startup Week (WSS) to drop some knowledge on social media for startups. WSSW brings together entrepreneurs, industry experts, small businesses, and even Colorado Governor, Jared Polis.

In case you missed it, here are GROWL’s top 3 takeaways.

Everyone is on social media

Daily, 90.4% Millennials, 77.5% Gen X, 48.2% Baby Boomers, and 59%+ of Gen Z use social media. Businesses need to take advantage of the enormous digital market.

Prioritize per platform

Finding out what platform to utilize is a must. We showed how Facebook (with 68% of the population on the platform) and Instagram (with 1 billion active monthly users) are worth your time.

Pro tip: Each platform should be utilized accordingly for your brand. For example, try using Facebook for business information and Instagram to show your culture. Your tone and content should reflect those differences.

Develop a social media strategy

Before you set up your profile or craft your first post, you need a strategy. Filling out GROWL’s workbook will set you on the right path. While businesses often focus on sales, it’s vital to see (and use) social media for community. Social media should always be used to build and connect with your community (professional or physical) organically.

Pro tip: Remember the 80:20 golden rule – 80% of your content needs to be non-promotional, and 20% needs to be promotional. Sticking to this will keep your interactions genuine and prevent your brand from coming across as salesy or out of touch with the other users.

Monitor your social media goals

Keep an eye on your analytics and key metrics. As often as you need to, ask yourself: are you reaching your target audience? Are they interacting with your posts/clicking? Keep in mind that likes ≠ sales.

Need help developing your social media strategy? Contact GROWL today.

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