I recently had the pleasure of speaking and learning at the Palisade Chamber of Commerce lunch. The discussions were around utilizing social media to grow your business. Many great questions were asked and discussed.
Here is a quick recap:
Is it ok to mix business and personal on social media?
You shouldn’t have your business account the SAME as your personal. You should cross-promote your business content onto your personal page to help reach a greater audience. In addition, the copy for your business account shouldn’t be written in the first person.
Check out the Growl Agency Facebook, Instagram, LinkedIn, and Twitter accounts to see how we utilize these platforms.
We discussed the importance of utilizing social media platforms and their benefits.
The key is that social media isn’t effective on a whim, and in order to be successful, it takes strategic planning that is backed by data. Growl Agency utilizes data to determine optimal times to post and prepare each post with visuals, copy, links, and hashtags.
Utilizing the right platform will help you stay on top of your social media marketing efforts. Research various solutions to see what might be the best fit for you. This could include Sprout Social, HootSuite, Planoly, etc. Growl Agency uses expert tools to help our clients reach their marketing and sales goals, and clients get access to these platforms as part of the Growl experience.
LongPoint Digital was also in attendance and spoke with us during this event. They brought up their own ideas of how social media supports their efforts.
Video content was a big question that always comes up in discussions. We discussed how video is on the rise in popularity and continues to dominate as a strong marketing tool. Video is more engaging, and consumers like to see movement and are more attracted to video than static images. We are beginning to see positive trends with Facebook Live and Instagram TV.
A few stats to consider:
53% of consumers engage with a brand after watching a video on social media.
93% of companies say they’ve reached a new customer thanks to video on social media.
83% of consumers are more willing to share a video of /about/from a brand than other content.
Finally, we discussed Pay to Play on boosting posts on Facebook.
We believe that you need to have a strong content strategy for your social media campaign. Build an organic base to help achieve engagement and boost your ROI. Paid ads and promotions can help improve your presence, but it is not the only way, and social media is about building trust and confidence. Organic growth fostered by community, collaboration, and cross-promotion is way more valuable than paying for clicks. Growl Agency social posts are all about this, and we see significant returns on our social marketing.
We are thankful for the opportunity to be a member of our local chamber of commerce associations. Get involved in your community and support your local chamber.
Here are a couple of articles that may help you with your social media planning: