Ecommerce for small businesses has become more viable than ever before. From being more cost-efficient and user-friendly to extending global reach and visibility, whether you are selling B2C or B2B ecommerce can help grow your business.

Use GROWL’s top tips to get your small business’ ecommerce set and start increasing ROI. 

1 Ecommerce is an extension of your business

Ecommerce should align with your overall business model. Before you enter the ecommerce market, follow the best business practices. This means researching your target audience. How is the target audience responding to the competition? Who are your competitors? What is your strategy for selling on and off the ecommerce platform? If you have not yet launched your business, you will need to register your company and create your brand. Take the time to start from where you are and have a long-term goal in mind.

2 Market your ecommerce site

Treat your ecommerce site as a business. You can’t rely on a platform or website to sell your product for you. From utilizing social media to having a strategy for collecting emails, it is up to you to find new customers and retain existing customers. Incorporate the research you have conducted to personalize messaging and product suggestions for your target audience. Lastly, like any profitable business, listen to your customers, review feedback, and comments from surveys to improve your product and marketing.

3 Find the right platform and software

Multiple platforms have emerged as the ecommerce boom continues. When searching for a platform or software, here are some factors to consider.

How helpful is customer support?

When you are counting on consistent business, make sure you have the tech support within the platform to keep your business running.

How much customization does a platform allow?

Some sites are created from generic templates and some will enable you to customize everything on the site. Consider your audience and what they value most in UX.

What roadblocks are there for customers?

A bad user experience can destroy ROI. Make sure the platform allows for multiple payment options translating to painless conversions. Carefully consider all customer eCommerce trends, an excellent mobile experience is vital. If your business is global, make a note of any language barriers.

Get your small business started with ecommerce using one of these popular platforms.


  • Customized design available
  • Personalized domain name
  • Secure credit card and PayPal payments
  • Brick and mortar and eCommerce integration
  • No setup fees
  • Affordable monthly fee
  • 24/7 customer support


  • Provides SEO and Marketing tools
  • Product reviews on the website
  • Integration with social, email, and QuickBooks
  • Credit card processing has to be set up separately if you live in the US
  • 24/7 customer support
  • Higher cost but still affordable


  • One of the cheapest platforms
  • Themes to choose from for design
  • 24/7 customer support
  • Easy to use

Wix Ecommerce

  • Great for small product inventory
  • Easy to use
  • Template design
  • 24/7 customer support


  • All in one platform
  • Credit card processing
  • Integration with Facebook, eBay, Amazon
  • Affordable
  • Limited to 100 products

Need help establishing your presence on an eCommerce platform? Contact the GROWL Team today!

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