Today we celebrate Data Privacy Day, which on a surface level, doesn’t seem that serious. However, Data Privacy Day acknowledges the need for secured consumer data. In today’s fast-paced, technology-driven world, data is a vital aspect of market analysis and success. Every day, tools are used to obtain, and even scrape, consumer data.

Data Privacy Day is an international effort to encourage the protection of privacy and build trust with consumers. It was first celebrated by the US and Canada to commemorate the 1981 signing of Convention 108, which was the first legally binding international treaty regarding privacy and data protection. In many cases, data privacy is negatively associated with identity theft and unwarranted collections of user data. Today, Data Privacy Day is especially poignant because of Google’s recent announcement to eliminate third-party cookies by 2022.

 

Why does it matter?

In all of our online activity, everywhere we go, we leave a digital footprint comprised of data that is collected and sold to third party contributors. Such data is analyzed and tabulated for businesses to make marketing and sales decisions. For instance, by having a Facebook account, you have given Facebook permission to harvest your data. By analyzing a user’s behavior and interactions compared to demographics, Facebook can complete your personal data profile. This profile is then used for further ad targeting, or sold to third parties who are interested in reaching the market segment you are a part of. Regardless of the organization’s government or a private affiliation, unlimited usage, and abuse of data is cause for concern. This is where Data Privacy Day steps in.

In most interactions, our social intelligence guides the boundaries of how much personal detail is appropriate to share and take in. In these situations, people trust and respect the boundaries, even having the choice to decline topics of conversation. However, in the digital space, privacy policies are detailed, and buried, in the “Terms and Conditions” that are hardly ever read.

 

Participate in Data Privacy Day.

From being more aware of your data, personal information, and the laws surrounding them to registering as a Data Privacy Day Champion, there are numerous ways to observe Data Privacy Day. Additionally, tune into Data Privacy Day’s live stream, where several guest speakers discussing the future of global data privacy on.

Data privacy goes much further than Data Privacy Day alone. It is vital, as consumers, to continuously work to keep our data private and protected. One of the best ways to do this is to utilize a Virtual Privacy Network. A VPN lets you change your IP address to a secure server, essentially allowing you to be more anonymous online, protecting yourself and your data from improper use.

 

Data privacy moving forward.

With companies like Google stepping forward to make a positive change for their users’ privacy, user privacy will likely continue to be an essential topic. By the year 2022, third party cookies will be eradicated, and advertisers will have to utilize Google’s Privacy Sandbox to run targeted ads without having access to users’ private details. With actions like these being taken and the awareness brought by Data Privacy Day, we have the potential to create a world where our data is safer, and our details are more protected.

 

Best practices and trends to watch out for in 2020.

1.  Know your privacy policies, primarily if your organization uses third-party programs to communicate with users.

2.  Understand your state’s privacy laws. More and more states are passing new data protection laws to protect their residents’ information. Additionally, there is a higher demand for federal data privacy.

3.  Understand and unify data privacy policies across your organization.

4.  Begin integrating cybersecurity and privacy systems.

5.  Increase data privacy training for HR, customer service, marketing, IT, and sales roles. These teams will have a more shared responsibility in processing high volumes of data and abiding by specific terms of compliance.

 

Need help strategizing how to understand data best? Contact the GROWL team today.

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