Google My Business – and Why You Need It

Google My Business – and Why You Need It

In today’s digital world, consumers look to Google for product and purchasing direction. With approximately 5.6 billion searches per day, Google is a vital platform for businesses, especially when optimizing Google My Business (GMB).  What is GMB?  Google My...
GROWL Connex Recap: Business Financial Foundations

GROWL Connex Recap: Business Financial Foundations

At GROWL, we believe in fostering community through meaningful conversations and connections. At our GROWL Connex events, we do just that by bringing local experts and entrepreneurs and business leaders together. To kick off our 2020 GROWL Connex panels, we brought in...
Viral Content – What Makes It?

Viral Content – What Makes It?

Social media is full of people sharing relevant and resonating content. Sometimes, millions of people share a single content piece, making it go viral. Anything can go viral. Anything from videos, quizzes, and memes can create interest and value for viewers, making...
Initiate Conference 2020 Recap: Initiating Better Culture

Initiate Conference 2020 Recap: Initiating Better Culture

This year, the Initiate GJ Conference brought in CEOs, authors, and media specialists from all over the United States. With much attention on customer experience, it was a great time to turn our focus to corporate culture and highlight how a unique and vibrant culture...
Tribal Marketing & Reaching Millennials & Gen Z

Tribal Marketing & Reaching Millennials & Gen Z

Tribal marketing is not a new term in the marketing world, but it’s becoming increasingly more important as tribes increasingly make up more of the market. Traditionally, marketers thought of segments primarily in terms of demographics and geography, and secondarily...
2020 Design Trends

2020 Design Trends

Like many aspects of the marketing world, design styles evolve as culture shifts. While scrolling through our social media feeds or flipping through a waiting room magazine, you’ll notice similarities in graphical elements across brands. Brand design is strategical....