Your Company Needs to Invest in Design. Here’s Why.

Investing in strategic design can elevate a good business to a great business. From cosmetic brands to dating apps, many customers engage with a brand because of the first visual impression. A brilliant design creates a strong brand identity that sparks a connection...

Brand Collaboration in 2020

With digital advertisement booming and more companies stepping up their marketing game, brand collaborations have become a critical factor in marketing strategy. A recent study has shown that mid-sized businesses that had collaborated with one or more brands showed...

Google My Business – and Why You Need It

In today’s digital world, consumers look to Google for product and purchasing direction. With approximately 5.6 billion searches per day, Google is a vital platform for businesses, especially when optimizing Google My Business (GMB).  What is GMB?  Google My...

GROWL Connex Recap: Business Financial Foundations

At GROWL, we believe in fostering community through meaningful conversations and connections. At our GROWL Connex events, we do just that by bringing local experts and entrepreneurs and business leaders together. To kick off our 2020 GROWL Connex panels, we brought in...

Viral Content – What Makes It?

Social media is full of people sharing relevant and resonating content. Sometimes, millions of people share a single content piece, making it go viral. Anything can go viral. Anything from videos, quizzes, and memes can create interest and value for viewers, making...

Initiate Conference 2020 Recap: Initiating Better Culture

This year, the Initiate GJ Conference brought in CEOs, authors, and media specialists from all over the United States. With much attention on customer experience, it was a great time to turn our focus to corporate culture and highlight how a unique and vibrant culture...