WordPress vs HubSpot CMS

Choosing the right content management system (CMS) largely depends on your goals, your resources, and, in some cases, your industry. When it comes to picking a CMS, there are many options to choose from. When comparing the two platforms we examined eight important...

Improving Customer Experience & Boosting ROI

The customer experience (CX) is the cumulation of each impression a customer has throughout their buyer’s journey. This journey begins when a customer gains awareness of an issue that your business can solve and ends when the customer decides on a...

Digital Burnout and the Rise of Out-of-Home Marketing

Technology, data, consumer profiling – the domination of digital media and marketing over the past few years has led to the inevitable – digital burnout. For the past few years, especially during the 2020 COVID-19 pandemic, most marketing messages funneled where...

Your Company Needs to Invest in Design. Here’s Why.

Investing in strategic design can elevate a good business to a great business. From cosmetic brands to dating apps, many customers engage with a brand because of the first visual impression. A brilliant design creates a strong brand identity that sparks a connection...

Brand Collaboration in 2020

With digital advertisement booming and more companies stepping up their marketing game, brand collaborations have become a critical factor in marketing strategy. A recent study has shown that mid-sized businesses that had collaborated with one or more brands showed...

Google My Business – and Why You Need It

In today’s digital world, consumers look to Google for product and purchasing direction. With approximately 5.6 billion searches per day, Google is a vital platform for businesses, especially when optimizing Google My Business (GMB).  What is GMB?  Google My...