Search Engine Optimization (SEO) is an essential component in your business’s success, but figuring out how to master it can be challenging. When you implement SEO the right way, you can generate web traffic, improve user experience, and increase brand...
Designing an effective digital marketing strategy consists of finding ways to use each of your channel’s strengths to impact each other and elevate your brand. All digital marketing channels, including email marketing and SEO, should be aligned and working towards a...
Balancing keyword density can be tricky. Keywords play an important role in optimizing your site and content. However, ranking high in the SERP (search engine results page) is more complicated than picking the right words for your page. In fact, it can penalize you,...
Many hear the words “SEO audit” and are already overwhelmed. However, an SEO audit helps companies develop a strategy to beat out the competition, and who doesn’t like to win? It’s time to know where your site appears on the search engine...
As Google changes the search game, it is crucial to update and optimize your website’s SEO content, especially for Google Snippets. In 2014, Google introduced featured Snippets, a quick answer box that shows up on top of the first organic search, known as...
Whether your brand is well-known or just starting, optimizing your URLs for search is vital for visibility. Optimizing URLs for search is one critical aspect of SEO that is purely in your control; it’s not focused on competition or budgeting, but about being...
