Emerging Ad Channels: Audio & Video

Emerging Ad Channels: Audio & Video

As marketing evolves, brands need to leverage new, emerging ad channels. Through digital platforms beyond social media and Google, audio and video advertising enable brands to broaden their reach and maximize ROI. Use GROWL’s guide to the top emerging ad...
Integrating Digital Marketing Efforts

Integrating Digital Marketing Efforts

Businesses looking to gain better brand visibility and more significant advertisement ROI must integrate digital marketing strategies. Integrated digital marketing (IDM) elevates marketing strategies as it combines the reach and effectiveness of various platforms and...
Designing for UX (User-Experience)

Designing for UX (User-Experience)

With 380 websites created every minute, designing a memorable user experience (UX) is more important than ever. With shorter attention spans and the need for interactivity, sites must leverage user experience to translate views into revenue.  What is UX design? User...
Hyperlocal Marketing 101

Hyperlocal Marketing 101

While many marketers are familiar with niche marketing and creating targeted campaigns, a new marketing process is emerging: hyperlocal marketing (imagine niche marketing on steroids). Hyperlocal marketing is more than just a buzzword when utilized correctly; this...
Redefine Your Customer Experience Strategy in Six Steps

Redefine Your Customer Experience Strategy in Six Steps

Customer experience, known as CX, is critical for businesses. CX is your customers’ holistic perception of the experience with your business or brand. Customer experience is an accumulation of every interaction and every touchpoint that a brand has with your...
Emerging Ad Channels – and How to Use Them

Emerging Ad Channels – and How to Use Them

Consumer behavior is changing, and new ad channels are emerging, making this the perfect time to observe your audience and make the necessary adjustments to meet them where they are. Many traditional advertising avenues, like billboards, are getting less exposure than...