Understanding Performance Metrics: KPI vs ROI

As marketers, we thrive off performance metrics. It’s crucial to understand your campaign’s overall performance and how you can make adjustments along the way to improve the outcome. But how do you utilize data during and after a campaign? When it comes to...

4 Tips to Create a Stand-Out Marketing Plan

Are you ready to take your brand to the next level and hustle hard to accomplish all your goals? It’s essential to have goals for your business, and equally crucial to have a marketing plan to achieve them. Much like driving a long road trip without a map, you may get...

Elevate Your Digital Strategy With Rich Media Ads

The best ads are no longer a static experience; rich media ads are the future. These ads are stealing viewers’ attention and are encouraging engagement by leveraging intelligent optimization. Think of it as making your ads an interactive, immersive experience...

Leverage Social Media for Small Business Saturday

At GROWL, we know the power and potential for small businesses to grow by using social media, and there is no better time to harness its potential than on Small Business Saturday! The American shopping holiday celebrates and supports small businesses by shopping...

A Quick Guide to Holiday Marketing in 2020

This season, think digital for your holiday marketing! From Zoom calls to ordering food through an app for curbside pickup, 2020 has pushed the digital world to grow and innovate. This holiday season will be no different. More consumers will be shopping online, and...

Content Marketing Trends for 2021

As the world of marketing becomes increasingly more digital, adapting your brand’s content marketing strategy is critical. Content marketing trends bounce from blogs and email to social media and ebooks, all elements adding value to your brand. While many...