5 Effective Ways to Grow Your Email List

Working with email marketing? Use these tips to build your email list! With four billion accounts worldwide and an open rate of around 25% for B2B, email marketing is one of the most efficient marketing tools out there. Start building your email list with...

Plan for Growth: Your Q4 Marketing Strategy

As we approach the end of 2020, it is the ideal time to review your Q4 marketing strategy. With all of the surprises and challenges this year, you have probably had to adapt along the way. Your marketing strategy might look very different from how it started this...

How-To Enhance your B2B Lead Generation Strategy

When it comes to business-to-business marketing, content is a critical B2B strategy. Both quality and quantity matter, and content needs to be in the right place at the right time. There are a variety of ways to create content that targets B2B leads, and each tactic...

Webinars or Podcasts – What’s Best for Your Business?

New technologies offer new avenues for businesses. Understanding how to use webinars and podcasts for your company effectively can help you reach more audiences, build stronger relationships with your customers, and create engaging content that will eventually...

Redefine Your Customer Experience Strategy in Six Steps

Customer experience, known as CX, is critical for businesses. CX is your customers’ holistic perception of the experience with your business or brand. Customer experience is an accumulation of every interaction and every touchpoint that a brand has with your...

Lead Generation During Uncertainty

Uncertainty, downturn, and crisis all bring change to businesses. However, adapting, innovating, and igniting a scrappy work ethic can help companies generate new leads and succeed during downturn. GROWL’s top 5 ways to generating leads in uncertainty 1 Evaluate...