Emerging Ad Channels: Audio & Video

Emerging Ad Channels: Audio & Video

As marketing evolves, brands need to leverage new, emerging ad channels. Through digital platforms beyond social media and Google, audio and video advertising enable brands to broaden their reach and maximize ROI. Use GROWL’s guide to the top emerging ad...
The Best Sales Enablement Strategies for 2020

The Best Sales Enablement Strategies for 2020

It’s no secret that communication is a key factor to a company’s success. This is especially true for the Sales Team, which is why solidifying your sales enablement strategy generates more sales leads for the company. You might be thinking, “what exactly IS sales...
Integrating Digital Marketing Efforts

Integrating Digital Marketing Efforts

Businesses looking to gain better brand visibility and more significant advertisement ROI must integrate digital marketing strategies. Integrated digital marketing (IDM) elevates marketing strategies as it combines the reach and effectiveness of various platforms and...
Webinars or Podcasts – What’s Best for Your Business?

Webinars or Podcasts – What’s Best for Your Business?

New technologies offer new avenues for businesses. Understanding how to use webinars and podcasts for your company effectively can help you reach more audiences, build stronger relationships with your customers, and create engaging content that will eventually...
Designing for UX (User-Experience)

Designing for UX (User-Experience)

With 380 websites created every minute, designing a memorable user experience (UX) is more important than ever. With shorter attention spans and the need for interactivity, sites must leverage user experience to translate views into revenue.  What is UX design? User...
Marketing and Mindfulness

Marketing and Mindfulness

A good state of mind can bring incredible results to our lives, and often, we forget how critical mindfulness is to our professional lives. Securing mindfulness in the always-on industry of marketing can significantly impact our personal and professional health....