Understanding Performance Metrics: KPI vs ROI

As marketers, we thrive off performance metrics. It’s crucial to understand your campaign’s overall performance and how you can make adjustments along the way to improve the outcome. But how do you utilize data during and after a campaign? When it comes to...

4 Tips to Create a Stand-Out Marketing Plan

Are you ready to take your brand to the next level and hustle hard to accomplish all your goals? It’s essential to have goals for your business, and equally crucial to have a marketing plan to achieve them. Much like driving a long road trip without a map, you may get...

The Importance of Supporting Local

We are familiar with supporting small businesses, and each year around this time, we are all encouraged by our community to shop local. But why? Do we truly know the positive impact supporting local has on our community? This year more than ever, communities around...

Strategically Using SEM for B2B Lead Generation

SEO and SEM – which is a better strategy for lead generation? The simple answer is both. As you plan your digital marketing strategy, include SEM for your B2B lead generation. According to Digital Media Solutions, paid search is projected to show the fastest...

Elevate Your Digital Strategy With Rich Media Ads

The best ads are no longer a static experience; rich media ads are the future. These ads are stealing viewers’ attention and are encouraging engagement by leveraging intelligent optimization. Think of it as making your ads an interactive, immersive experience...

Leverage Social Media for Small Business Saturday

At GROWL, we know the power and potential for small businesses to grow by using social media, and there is no better time to harness its potential than on Small Business Saturday! The American shopping holiday celebrates and supports small businesses by shopping...