Pinterest Marketing Hacks

When it comes to your social media marketing strategy, you’re probably familiar with the major players like Facebook and Instagram – but is your brand utilizing Pinterest? Pinterest has over 250 million people on the platform, with the majority expressing that they...

The Rise of Experiential Marketing

Innovation is an integral part of the marketing industry. Trends may come and go, but one thing stays the same – to create an experience for the audience that drives deeper connections. Experiential marketing is at the forefront of marketing in 2021 as marketers are...

How to Elevate Your Instagram strategy in 2021

It’s 2021, does your brand have an Instagram strategy? Once the app meant solely for sharing photos with your friends, Instagram has become an elaborate platform for brands, celebrity influencers, bloggers, regular people (and even their pets) to connect. From...

Marketing Predictions for 2021 and Beyond

Is your brand’s marketing strategy ready for 2021 and beyond? If not, then it is time to get your brand development 100% dialed in, the future of marketing is all about brand identity.  With the pivots that 2020 forced most companies to make, reaching customers...

A Quick Guide to Keyword Density

Balancing keyword density can be tricky. Keywords play an important role in optimizing your site and content. However, ranking high in the SERP (search engine results page) is more complicated than picking the right words for your page. In fact, it can penalize you,...

Understanding Performance Metrics: KPI vs ROI

As marketers, we thrive off performance metrics. It’s crucial to understand your campaign’s overall performance and how you can make adjustments along the way to improve the outcome. But how do you utilize data during and after a campaign? When it comes to...