Understanding Performance Metrics: KPI vs ROI

As marketers, we thrive off performance metrics. It’s crucial to understand your campaign’s overall performance and how you can make adjustments along the way to improve the outcome. But how do you utilize data during and after a campaign? When it comes to...

Strategically Using SEM for B2B Lead Generation

SEO and SEM – which is a better strategy for lead generation? The simple answer is both. As you plan your digital marketing strategy, include SEM for your B2B lead generation. According to Digital Media Solutions, paid search is projected to show the fastest...

Twitter Fleets and How Marketers Should Use Them

With Instagram, Facebook, Snapchat, and LinkedIn allowing users to share their experiences through stories, Twitter could not miss out on this trend. Twitter introduced Twitter Fleets, allowing users to share private stories and enabling companies to promote their...

Elevate Your Digital Strategy With Rich Media Ads

The best ads are no longer a static experience; rich media ads are the future. These ads are stealing viewers’ attention and are encouraging engagement by leveraging intelligent optimization. Think of it as making your ads an interactive, immersive experience...

Leverage Social Media for Small Business Saturday

At GROWL, we know the power and potential for small businesses to grow by using social media, and there is no better time to harness its potential than on Small Business Saturday! The American shopping holiday celebrates and supports small businesses by shopping...

Ecommerce Tips for Small Businesses

Ecommerce for small businesses has become more viable than ever before. From being more cost-efficient and user-friendly to extending global reach and visibility, whether you are selling B2C or B2B ecommerce can help grow your business. Use GROWL’s top tips to...