Businesses looking to gain better brand visibility and more significant advertisement ROI must integrate digital marketing strategies. Integrated digital marketing (IDM) elevates marketing strategies as it combines the reach and effectiveness of various platforms and creates a single, cohesive digital marketing campaign.
Integrated digital marketing is pulling multiple marketing strategies together and forming a single, unified online approach for your business. While the most effective campaigns are holistic (IMC campaigns), IDM focuses on digital communications. From websites and pop-ups to social media and email, integrating your digital efforts maximizes reach via numerous touchpoints. This type of repetitiveness is critical and seen throughout all forms of marketing.
To start building a successful IDM, your first focus must be the strategy. As with all marketing, knowing your targeted audience, the platforms you’ll be using, as well as individual rules for each platform is vital. Through strategy and planning, your brand can integrate SEO, email marketing, social media campaigns, and so much more. Use GROWL’s quick tips to get started.
For your integrated digital marketing strategy, focus on how each channel can work together to showcase your messaging and end goal. Consider the content funnel when developing your strategy – start with big picture items, then repurpose content per platform. For example, if you record a webinar, strip the audio for a podcast or audiogram, and post recaps on social media and email. Throughout the process, the goal should always be to align your campaign with your current branding and overall marketing goals.
When executing an integrated digital marketing campaign, your brand must visualize (and stick to) coordinated deadlines. Considering the campaign content and maximizing touchpoints, planning each channel’s execution will define the success of your campaign. Remember, content must be exposed to a prospect an average of 8 times before they show interest.
Ready to develop a killer IDM strategy? Contact the GROWL Team today.