Everyone’s heard digital marketing is the new and upcoming, but how do you implement it for your company so you’re the one being heard?
Inbound marketing is transforming the digital marketing world by targeting consumers through a process of analysis and creating content focused approaches. Instead of using traditional marketing that seeks out consumers with things such as TV Ads, billboards and telemarketing, inbound marketing draws in consumers by using relevant and helpful content such as blogs, landing pages and social media. These help set a foundation of interest, trust and satisfaction.
With this 4-step methodology, anyone can start to learn and apply inbound marketing skills.
Attracting consumers to your business is the first step in the inbound marketing process. It is important to appear appealing, interesting or relevant to your target consumers. If you aren’t producing and exhibiting content with context, the process ends there. Blogs, social media, utilizing key words and optimizing your web pages are important for drawing in consumers.
Once you have gained interest from your target audience, it is important to convert those buyer personas to marketing qualified leads (MQLs). Often the most challenging stage, it must be executed conveniently for the consumer. Obtaining contact information from your prospects with landing pages, forms, and call-to-actions are effective, but not without a price. Enticing your prospects with something they can benefit from such as e-books, white papers or webinars proves to help convert them into leads.
After all your hard work, the ultimate goal is the closing stage. You’ve attracted and converted your leads, now it is important for your consumers to feel sales-qualified and purchase your product. This can be a tricky stage, and can take multiple “touches” before you may close on a lead. Email marketing, lead scoring, marketing automation, and closed-loop reporting are effective touch points and can help the closing process.
Congratulations, they have now bought your product. However, it doesn’t end there. You must continue to solve their problems, keep engaging with relevant content through social media and blogs and turn them into promoters of your business. Establishing brand loyalty is important and consumers can’t be forgotten because they’ve already bought a product.
Inbound marketing is about being a part of a buyer’s journey every step of the way. Help transform your business by utilizing this 4-step process.