A Quick Guide to YouTube Ads

A Quick Guide to YouTube Ads

With over 2 billion active users on YouTube, you can’t set this platform aside in your marketing strategy. Over the last two years, the number of small and medium-sized businesses advertising on YouTube has doubled, become the leading platform for video content!...
The Story Behind Confederate Monuments

The Story Behind Confederate Monuments

This week’s episode of The Civil Conversations Project: Storytellers Series covers the story behind Confederate monuments. We discuss how they came to be and where our country should go from here.

Plan for Growth: Your Q4 Marketing Strategy

Plan for Growth: Your Q4 Marketing Strategy

As we approach the end of 2020, it is the ideal time to review your Q4 marketing strategy. With all of the surprises and challenges this year, you have probably had to adapt along the way. Your marketing strategy might look very different from how it started this...
The Impact of 2020 on Customer Loyalty

The Impact of 2020 on Customer Loyalty

Customer loyalty has gone digital in 2020. Since, a customer’s emotional tie to a brand is what produces loyalty, evoking these emotions must occur digitally. Throughout 2020, companies have been ramping up the digital user experience so that flows as a part of...
How Instagram Reels Can Benefit Your Business

How Instagram Reels Can Benefit Your Business

After nearly a year of development, Instagram launched IG Reels in August 2020 in 50 countries worldwide. With Reels, Instagram users can create 15-second short-form videos with audio clips and special effects. Viewers can see reels in their newsfeed, stories, or the...