Tribal Marketing & Reaching Millennials & Gen Z

Tribal Marketing & Reaching Millennials & Gen Z

Tribal marketing is not a new term in the marketing world, but it’s becoming increasingly more important as tribes increasingly make up more of the market. Traditionally, marketers thought of segments primarily in terms of demographics and geography, and secondarily...
2020 Design Trends

2020 Design Trends

Like many aspects of the marketing world, design styles evolve as culture shifts. While scrolling through our social media feeds or flipping through a waiting room magazine, you’ll notice similarities in graphical elements across brands. Brand design is strategical....
GROWL-Take: Super Bowl Ads of 2020

GROWL-Take: Super Bowl Ads of 2020

The 2020 Super Bowl – aka #BrandBowl, America’s biggest night for ads – has come to a close. Super Bowl 54 was one for the records, with 102 million viewers, 50 advertisers, 38 parent companies, and an estimated $435 million in-game advertising revenue for Fox....